DTC Website Redesign & Replatform
Clif Bar
Creative Lead
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Clif Bar partnered with Bukwild to redesign its DTC website on a Shopify Plus/Craft platform. The main objective was for Clif to be able to own the direct to consumer experience. One key goal of redesigning this customer experience was adhering to the latest ADA compliance guidelines and making sure the website was accessible and enjoyable to all.

A carefully developed design system translated into a website consistent across 600+ pages.

Microinteractions and rollovers create additional moments of joy.

The site needed to be equal parts storytelling, educational, and merchandising.